Join Now
E-Groups Login
Store
Calendar
Member Center
My NIRI Account
Learning Center
About NIRI
Contact Us
login
The Association for
Investor Relations
Search for:
Experienced IR Professionals
New IR Professionals
Counselors
Service Providers
home
Membership
Membership Overview
Join/Rejoin NIRI
Renew Membership
Membership Benefits
Membership FAQs
Transfer Membership
Join Now
Membership Types
Individual Memberships
Group Memberships
Career Transition Program
Member Center
MyNIRI
Member Directory
Member Help
Professional Development
Annual Conference
2024 Annual Conference
Nominate a Speaker - NIRI2024
Archived Conference Materials
Seminars
Fundamentals of Investor Relations
Virtual Financial Workshops
Writing & Presentations Workshops
Online Learning
On-Demand Financial Trainings
IR Competency Suite
Webinars
Learning Center
Full Calendar
Certification
Continuing Professional Education
Exhibits & Sponsorship
Certification
IR Advanced Certificate
IR Foundations Certificate
IRC Certification FAQs
IRC Renewal Program
Advocacy
NIRI Policy Statements
NIRI Regulatory Positions
Overview of NIRI's Advocacy Agenda
Equity Ownership Transparency
Resources
Publications
Executive Alert
IR Update
IR Update Weekly
Archives: IR Update Weekly
NIRI Research
Think Tank
Standards of Practice for Investor Relations
IR Competency Framework
Editorial Advisory Committee
Resource Libraries
Sustainability Resources
Sample Document Library
Diversity & Inclusion Resources
Regulations Library
Corporate Governance Resource Library
Products and Services Marketplace
NIRI Community
Committees
Chapters
Chapter Officers
Find Chapters
Chapter Event Listings
Compass Mentor Program
Collaborate
NIRI Collaborates
Social Media
E-groups
Senior Roundtable (SRT)
Member Directory
Fellows Recognition Program
Rising Leaders Under 40
Developing Leaders Roundtable
Resources for HR Professionals
Career Center
Home
Professional Development
Online Learning
Webinars
Archived Webinars
Enhancing Your Targeting Efforts with Investor Intelligence, Content, and Reach
Enhancing Your Targeting Efforts with Investor Intelligence, Content, and Reach
Share
Enhancing Your Targeting Efforts with Investor Intelligence, Content, and Reach
October 28, 2021
2:00pm - 3:00pm Eastern Time
Which investors should you target? What message do they want to hear? How do you make sure they hear it? Different investors deserve different strategies: institutional investors and retail investors are looking for different cues, and want to engage in different ways.
This webinar provides 3 ways to enhance your investor targeting efforts. With investor intelligence, learn new ways to find the right investors that are making moves in the industry, track their activity, and monitor analyst cover that influences their decisions. With content, you’ll learn what type of content different investors are looking for, in what format, and how you can meet their expectations. With reach, you see new ways to distribute content and use performance marketing to connect with your audience.
Speakers
:
Gregg Castano
, CEO & Founder, News Direct
Mark Fasken
, COO, Irwin
Rachael Zahn
, VP Marketing Optimization, Investis Digital