Concurrent Session: IR Measurement & Goal Setting: Fresh Approaches & Data-Driven Tools
Tuesday, June 6, 2017 | 11:15AM
- 12:15PM | Room: Palazzo F-H
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Track: Marketing & Communications
| Chris Hodges | Julie Kegley | Neil Russell | Steve Calk |
Even best-in-class public companies find it difficult to accurately measure their IR programs. Without proper measurement, it is nearly impossible to set the meaningful qualitative and quantitative strategic goals that 1) build investors' confidence in the organization's ability to create measurable value, and 2) help you both guide and own the IR discussion with your management team and board. While investor perceptions are a critical part of the tool kit, they are only one of many tools you should be considering as you look to build a truly “best practice” IR program.
Learning Objectives:
- Learn how senior IROs and industry veterans are building holistic IR measurement tools.
- Take away ideas on how to assess and maximize the impact of your IR program.
- Understand the perspectives of management, the Board and Wall Street.