The Future of Behavioral Analytics and the Next Generation of Targeting
Tuesday, June 7, 2022 | 1:00PM
- 1:50PM | Room: Ensemble A
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Thought Leader Session
| Darrell Heaps |
How the capital markets communicate is experiencing a digital transformation; as the market has moved online with virtual engagements, IR professionals find themselves with access to unprecedented amounts of data and analytics. The insights at an IRO’s disposal have traditionally armed them with information based on lagging indicators, such as ownership. The move to virtual presents an opportunity to understand investors like never before, unlocking the power of insights based on leading indicators collected from across your digital IR presence and ushering in the next generation of targeting and engagement. In this session, hear best practices on how to best leverage behavioral analytics in this new digital frontier and drive a forward-looking proactive IR strategy.
Sponsored by Q4
