Rivel Research Group Lunch and Learn: Perception Studies - Why Bother?
Tuesday, June 12, 2018 | 12:15PM
- 1:15PM | Room: Lafleur 1&2
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Lunch and Learn
| Lizanne Thomas | Steven Barg | Gene Rubin | Matthew Sherman | Max Tunnicliff | Brian Rivel |
Why should we conduct a perception study? When should we undertake this exercise? Is a perception study a good way to assess activism vulnerability? Should a study be implemented in conjunction with an investor day? What types of questions should we be asking? How do companies use results at the board and management level? These are the questions many boards, management teams and IROs ask regularly. Regardless of how you conduct perception studies, structured feedback in the form of a perception study yields valuable insight into what your shareholders are thinking, how they view management and the strategy, and where there are gaps that need to be addressed. Done properly, a perception study helps mitigate risk and improve valuation. Hear case histories from expert panelists on their personal experiences on what prompted them to recommend a study. What was learned, what action steps were taken and how messaging was refined or changed.
Learning Objectives:
- Understand the ramifications of quantitative feedback vs anecdotal
- Recognize the reasons for conducting a perception study
- Learn why speaking to investors on a “regular basis” and conducting a formal survey differ
Sponsored by:
