Investor relations professionals face some of the same challenges across all industries, as interactions with the sell-side have shifted in recent years. It has become increasingly arduous to schedule meetings with targeted investors, and companies either feast or famine with their sell-side coverage. A topic pulled from the 2024 NIRI annual conference, this conversation intends to delve into the implications of inadequate or limited analyst coverage for publicly traded companies, discussing approaches to enhance visibility and cultivate relationships with analysts.