Order these publications through our online bookstore.

New Dimensions in Investor Relations: Competing for Capital in the 21st Century, by Bruce W. Marcus, Sherwood Lee Wallace
Description: The acknowledged bible on investor relations. Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.

The New Investor Relations, by Benjamin Mark Cole
Description: Shareholder lawsuits, accounting and financial reporting scandals, 24/7 business media, the growing ubiquity of the Internet, public calls for increased disclosure and transparency·the landscape surrounding Wall Street and publicly held corporations has changed more than at any time since the Great Depression. Investor relations professionals face the challenge of rebuilding credibility and strengthening relation-ships with the investment community and the public. In The New Investor Relations, leading professionals within the field provide much needed guidance and strategy for navigating through todayâs communications maelstrom.

Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know, by William G. Droms
Description: Mastering the fundamentals of financial management is a must for those with a stake in their company's and their own professional future. Packed with step-by-step examples and illustrative case studies, and fully updated to reflect the latest changes in tax laws and accounting requirements, Finance and Accounting for Nonfinancial Managers is one-stop shopping for managers, entrepreneurs, seasoned executives, teachers, and students alike. Reading a balance sheet; mastering the accounting cycle; making long-term investment decisions; conducting breakeven analysis for profit planning; calculating Cost of capital; evaluating closely held companies.

Dictionary of Finance and Investment Terms, by John Downes, Jordan Elliot Goodman
Description: This updated, compact desk reference book defines and explains more than 4,000 terms related to investment. They include types of stocks, bonds, and mutual funds, as well as terms that apply to banking, corporate finance, and tax laws, including the most recent revisions in income tax law. The book also features helpful charts and graphs.

The Handbook of Strategic Public Relations and Integrated Communications, by Clarke L. Caywood
Description: The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR, and more!

Parallel Paths: Marketing and Finance Have a Lot in Common (IR Update Article Reprint), by Helene Jalliet
Cost (Member and Nonmember): $5.00
Description: Increasingly, IROs sit on corporate strategy committees, setting and reviewing objectives and goals for the organization. In this setting, some IROs who come from the financial discipline have had little contact with their colleagues in the marketing and communication departments. For them, understanding basic marketing principles, concepts, marketing plan development and how these relate to investor relations will produce a more effective dialogue.

The Power of Corporate Communication: Crafting the Voice and Image of Your Business, by Paul A Argenti, Janis Forman
Description: Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedÐÐ and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

The Search for Corporate Strategic Credibility, by Richard B. Higgins
Cost (Members and nonmembers): $19.95
Description: According to Louis M. Thompson, Jr., Past NIRI President & CEO, "Dick Higgins' book is a major step forward in explaining how companies can implement a corporate communications strategy designed to achieve a positive effect on the company's total value and its Cost of capital."

Let's Be Clear About This [writing for IR], (IR Update Article), by Ken O'Quinn
Cost: (Member and nonmember) $5.00
Description: When was the last time someone asked you to rewrite something to make it more confusing? The pervasive cry at corporations today is, "It needs to clearer, obviously not more confusing. This is particularly pertinent to IR professionals because of the increased emphasis on disclosure, transparency and writing in plain English".

Communication Convergence - Entire Issue IRQ (IR Quarterly Reprint - entire issue)
Cost (Member and nonmember): $35
Description: The focus of this issue is the convergence of investor relations and other corporate communications functions, and the challenges and opportunities created for IR executives and corporations.

Order these publications through our online bookstore.