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Trends in Media and Technology (audio archive)

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Recorded June 8, 2009 at the NIRI 2009 Annual Conference

Listen to Archive
The supporting session handouts and other recorded sessions are available to 2009 Conference attendees and those who purchase the Conference Knowledge Portal

Session Description:
Technology provides ever more opportunities to communicate with shareholders and potential investors. Learn how to properly utilize such tools as blogging, social networking and content management with tips from IROs who have experience implementing these technologies into their communications strategy. We will also discuss best practices around Website design and interactive annual reports.
 

Moderator/Lead Speaker:

    Sharon Rubio, Analyst, Investor Relations
    Citrix Systems, Inc

    Panelist(s)/Co-Speaker(s):
    Serena Ehrlich, Director of Social Media
    Startup Army/BLAZE

    Laura Graves, Director, Global Investor Relations
    Cisco Systems, Inc.

    Dick Johnson, President
    Johnson Strategic Communications Inc.

    Robert Williams, Director, Investor Relations
    Dell Inc.


Learning Objectives:

  • Discuss the various new technologies and how they impact communication.
  • Learn how to include these communication strategies in your IR plan.
  • Discuss potential pitfalls and ways to avoid them.
  • Examples of successful use of technology.
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