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Crisis Communications and Media Management (June 2012)

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Date: 6/25/2012
Event start time: 09:00 AM
Price: Members: $749.00 - Non-Members: $949.00
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Held in New York City at Thomson Reuters 195 Broadway, 4th Floor, New York, NY 10007

Breakfast at 8am
Seminar 9am - 5pm

In crisis, the line between media and IR tends to disappear and it is essential for companies to speak with one voice to all audiences.

Printable Registration Form
Jun 25 - Gain insight into how to manage the media, especially in a crisis situation. Create a process to handle and prepare management for the media. Learn how to develop relationships that will help a company consistently deliver its message so that investors are reassured regardless of good or bad news.

Learning Objectives:

• Gain insight into how companies are putting in place a crisis communications process and how to manage the media so that investors are reassured.
• Create a process to handle the media, especially in a crisis situation.
• Learn the do’s and don’ts of dealing with the media.
• Learn how to develop relationships with the print and electronic media.
• Learn how to prepare management for the media.
• Practice a media related role-playing an interview.

Moderator(s):
  • Frederick Bermudez, Manager, Investor Communications, PNM Resources, Inc.
  • David W. Olson, Senior Counselor, The Abernathy MacGregor Group

Speaker(s):
  • Lauren Young, Personal Finance Editor, Thomson Reuters
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