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David Prichard is vice president, investor relations and corporate communications for Spectrum Brands Holdings, Inc., a $3 billion global consumer products company with market-leading and widely trusted brands such as Rayovac®, Remington®, Varta®, George Foreman®, Black&Decker Home®, Toastmaster®, Tetra®, Nature’s Miracle®, Dingo®, 8-in-1®, Spectracide®, Cutter® and Repel®. Spectrum Brands’ battery, personal care, small appliance, home and garden, and pet supply products are sold by the world’s top 25 retailers and are available in more than one million stores in more than 120 countries around the world.
Prichard has nearly 20 years of public company experience with senior-level positions in directing comprehensive investor relations and corporate communications/public relations programs for a number of small- and mid-cap companies across a range of industries, including health care, chemicals, agriculture, consumer goods, consumer staples, and automotive/industrial.
Prichard has reported to and counseled numerous CEOs and CFOs to help increase the marketability of their respective companies’ stock, attract a more stable and less concentrated shareholder base, secure broader sell-side analyst coverage, and help achieve the highest potential valuation by developing strategic investor messaging, positioning, and targeting programs and tactics. In addition to directing internal communications and implementing executive media training programs, he served his prior companies as the chief spokesperson for the financial and business media in conjunction with his daily interaction with the buy-side and sell-side.
During his career, Prichard has managed nearly 70 quarterly earnings cycles; created numerous investor presentations and executive scripts and speeches; implemented dozens of targeted, non-deal road shows in the U.S. and abroad; written and produced 25 corporate annual reports and other investor-oriented print and electronic materials; and demonstrated leadership in company situations involving significant change and crisis communication, as well as reputation management/enhancement and corporate branding and identity.
Prichard is a cum laude graduate of the University of Illinois with a BS degree in communications and has completed "The Theory and Practice of Investor Relations" program at the University of Michigan's Ross School of Business.
A member of the National Investor Relations Institute (NIRI) for more than 20 years, Prichard was co-chair of NIRI’s 2010 annual conference and is a past president and long-time director of the Chicago Chapter of NIRI. He has been a member of the NIRI Senior Roundtable and was a charter member of the former NIRI Roundtable for Strategic Communication and Reputation Management. He also is a member of the Public Relations Society of America (PRSA) and the executive committee of PRSA’s Financial Communications Section. Prichard is a past member of the Investor Relations Council of the Manufacturers Alliance (MAPI) and the Council of Global Investor Relations Executives at The Conference Board.
Board Term 2008 - 2012
Board Committees Membership, chair Nominating Professional Development