Miranda Lane
FinanceTalking

Chartered Accountant with 20 years experience teaching finance to corp. comm. professionals
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David Yates
FinanceTalking

Thirty years in the financial markets industry
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Held at the Downtown Conference Center
157 Williams Street, New York, NY 10038
(NW corner of Williams & Ann Streets)
 
Breakfast at 8am
Seminar 9am - 5pm

Please click on FinanceTalking for more information about the company.

Need a finance primer? Come to New York a day earlier for the first course in the series, Finance 101, June 26.

Let the experts help you understand the essentials of finance and communicate your company’s financial story.

The investor relations role involves many disciplines, including finance and communications. With today’s changing markets and reporting requirements, this interactive two-day seminar is essential to your development and success in IR.

Learning Outcomes

• Understand the financial markets and the role of IR
• Appreciate the key players and the regulatory framework
• Become fluent in the language of finance, including finance and accounting jargon
• Understand how financial audiences use your company financials so you can use the numbers to tell your story
• Comprehend the drivers of investment decisions and how to communicate to achieve fair value

Who Should Attend?

Investor relations and corporate communications professionals who are seeking the key financial tools to engage finance professionals ranging from the CFO to the buy- and sell-side and the financial media.

How You Will Learn

• Through engaging, interactive case studies and exercises that guide you from what you know to more advanced finance and accounting
• By exercises designed to replicate situations you will encounter, with many drawn from real life examples
• Through vigorous discussion and debate that encourages attendees to engage financial language and helps solidify the learning
• Via practical applications of content—ensuring that you return to your desk to carry out your duties even more effectively

Program

Day 1 ( 9 am - 5 pm):

The Big Picture

• The financial markets architecture—from the traditional to dark pools
• Raising money—bonds and shares
• Who are your shareholders and what do they want?
• Types of investor and their characteristics
• Sell side and buy side today, the role of ratings agencies and other analysts
• The importance of managing expectations
• Overview of key regulations and governance requirements

Corporate Finance Essentials

• Shareholder value – the shareholders’ perspective
• Shareholder value – the company’s perspective
• Characteristics of debt and equity funding
• The capital mix – implications
• DCF basics

Accounting Essentials

• The key financial statements and how they fit together—the FinanceTalking board game
• The difference between profits and cash
• Depreciation, amortization and EBITDA
• Goodwill and impairment
• US GAAP and IFRS – the main differences
• Annual Reports & earnings releases—how analysts and journalists use your financial information

Balance Sheets & Funding

• Reviewing the balance sheet (statement of financial position)
• The impact of leverage
• Communicating balance sheet strength
• Summary and conclusion

Profitability

• Headline numbers
• Analyzing the income statement and asking questions
• Establishing a trend—how analysts adjust your profit
• Earnings per share and dividends
• Communicating earnings guidance

Cash Flows

• How cash flows differ from profits
• Identifying cash generation
• Free cash flow and operating free cash flow
• Communicating cash generation

How Companies are Valued

• How listed companies are valued by markets
• Fundamental value—DCF—how it works and what are the sensitivities?
• The link with NPV and IRR
• Valuation using multiples
• Key valuation variables

How to Tell your Investment Story

• Share price influences and anticipating market reaction
• Influencing fundamentals and sentiment
• Targeting the appropriate shareholder base
• KPIs for communicating shareholder value
• The importance of corporate responsibility
• Communicating to achieve fair value

Summary & Conclusion

• Where to go from here